6 Tips to Get Your Business Featured on Forbes, Entrepreneur, Influencive and More.
Many business owners have a goal of being featured on Forbes, Entrepreneur, Influencive and other popular publications. PR agencies can help your business get the exposure it deserves to reach this goal. PR agencies are experts at getting businesses in the news for their clients. PR professionals will work with you to create specific messages that resonate with journalists and reporters who cover your industry or niche market to increase the chances of securing coverage for your company. In this blog post, we’ll discuss 6 tips PR specialists use when trying to generate stories about their clients in top tier media outlets like Forbes and Entrepreneur.”
1. Create an engaging and informative post to get your audience’s attention
This goes without saying, but it is worth repeating. Write a compelling and informative blog post that your audience will want to read, share on social media, and subscribe to your newsletter for future updates. Content is king and if you can’t provide valuable information in the form of blog posts then PR will be a long shot.
Once you have nailed the story that you want to tell, make it easy for editors and journalists to contact you by including your contact information at the bottom of each post.
2. Contact the media outlets and pitch them your story
If your goal is to be featured in a major publication, you will need to make contact with the appropriate media outlet and pitch them your story. This may seem like an intimidating task but it can be made much easier by following these tips:
-Find out which outlets might want to feature you based on what type of content that they typically publish (influencer, blogger, etc.)
-Research their submission guidelines for pitching stories so that you know how long the post should be and any other specific requirements or preferences such as using quotes from experts or including photo captions.
-Proofread all press releases before submitting anything because sloppy work won’t get noticed. Ever!
Pitching is one of those tasks which takes time.
3. How to create an effective pitch that will get results from journalists and bloggers
Consider the following tips for writing your pitch:
-Mention that if they don’t get back to you in a timely manner, it is because your email was lost among countless emails that editors and journalists receive. You are still interested in their publication or story so please contact them again with any updates on what you have been working on.
-Start by saying “I am contacting you about” followed by the topic of your article (for example, how to make money online). This will help ensure that the editor reads everything from top to bottom instead of skipping over anything irrelevant.
-Include one paragraph explaining who you are and why this post would be beneficial for their readership. Include links to previous posts as well as social media links so that they can get a sense of your following.
-Offer to drive readers to your article through influencer marketing and ads.
-Offer to promote their content on social media.
-Include the headline and a one-sentence summary of your article in case they’re too busy to read through it all or need some convincing that this is an informative post worth sharing with their readership.
And finally, be persistent! Contacting editors/journalists is time-consuming but after you have pitched enough times, someone will eventually say yes because PR doesn’t come easy for anyone who wants to get published.
Remember: if you want results, don’t give up until you’ve given it everything that you got!
4. The importance of social media in building relationships with reporters, editors, and influencers
There are many benefits to building relationships with the media. First of all, it is important that they know who you are and what your company does. By following some simple guidelines for how to work with journalists on social media, you can increase your chances of being featured in major publications:
-Do your research. Find out which journalists or bloggers are writing about the same topics as you and follow them on social media so that when they post, you can engage with their content by liking it, sharing it to a relevant audience or adding comments.
-Don’t be afraid! Journalists are humans too (sometimes) and will appreciate genuine niceties such as sending congratulations for an amazing article that was recently published.
-Create relatable posts from time to time instead of always pitching yourself or your company’s products/services because this opens up opportunities for relationship building without being overly promotional. For example, if there is something in the news related to what you do then share information about how this might affect readers using quotes from the article.
2. It’s important to have a good media strategy in place before you start pitching journalists
As a small business owner, it is important to have a strategy for how you will be pitching journalists. What are your goals? How many stories do you want in the coming months/year? Who are the reporters that you would like to pitch and what topics of articles should they cover about your company or product line(s)?
Do not spend time researching individual editors and their work because this task can actually take up more hours than one might think! Instead, identify which publications fit into your marketing plan and narrow down decisions from there. For example: if I am looking to get my blog posts published on major news sites such as Forbes, Entrepreneur Magazine or Influencive (and countless others) then I need an editor’s email. If I am just looking to get a story published on my local newspaper, then pitching an editor might make more sense because it is easier for them to read the information given and have time to give feedback about what they would like me to change/add before publishing.
If you’re not sure which reporters or editors are writing about topics that align with your niche industry then do some research online or look at magazines in your area/local bookstores. The most popular journalists can be found by searching their name followed by “LinkedIn”.
6. The most successful campaigns include both earned (free) and paid (paid advertising) media coverage
Sometimes paid media coverage can make it easier to get earned media coverage. A great PR strategy is one where there are multiple angles of approach including earned (free) media coverage through relationships with reporters, editors, influencers etc but also paid (paid advertising) media coverage by purchasing advertorials at a reputable publication.
Paid advertising at a respected news site can make it easier to get earned media coverage through relationships with journalists, editors or influencers. If you lack the budget for hiring a publicist and want your company featured on major publications such as Forbes, Entrepreneur Magazine or Influencive then it might make sense for you to purchase an advertisement that includes both exposure AND backlinks from credible websites in order to increase traffic and rankings by Google search engine. A great PR strategy is one where there are multiple angles of approach including earned (free) media coverage through relationships with reporters, editors, influencers etc but also paid (paid advertising) media coverage by purchasing advertorials at a reputable publication.
Getting your business featured on Forbes, Entrepreneur, Influencive and more can be a challenge. We’ve outlined the 6 steps you need to take in order to have that happen but it takes time. If you are a business owner or entrepreneur and want to grow your online presence by getting featured on some of the most prestigious media outlets, Impact Media can help. We have successfully worked with businesses from all industries to get them in front of influential journalists who will be interested in covering their stories. Contact us today for more information about how we work!